讲座主题：Institution, Standardization, and Firm Performance across 토토사이트추천 Markets
内容介绍：
How do MNCs learn from their very first 토토사이트추천 market and carry over to another market? Predicated on organizational learning theory, this study examines inter-institutional relationships, standardization of marketing program, and firm performance across 토토사이트추천 markets. Our empirical investigation finds that, regardless of 토토사이트추천 market, similarity of institutional environments leads to standardization of marketing program. Standardization strategy of the first 토토사이트추천 market encourages firms to adopt a similar marketing program in the second 토토사이트추천 market. As predicted by this learning effect, standardization of marketing program enhances firm performance in the second 토토사이트추천 market, but not in the first 토토사이트추천 market. In line with the performance loop principle, performance in the first 토토사이트추천 market exerts a positive effect on the second 토토사이트추천 market performance.
讲座时间：6月15日（周二）上午10:00-12:00
讲座地点：经济管理토토사이트추천B403
演讲人：杨志林，教授，香港城市大学商토토사이트추천
| 演讲人简介： 杨志林，香港城市大学商토토사이트추천市场营销学系教授，现任华人营销学者协会主席。在国际英文学术刊物发表了近百篇论文。2013年获香港城市大学的大学研究卓越奖及商토토사이트추천研究卓越奖。现任Asian Journal of Business Research主编，European Journal of Marketing副主编，并担任过5个SSCI期刊的特刊主编。创办及发起中国市场营销国际学术年会(2013年起至今)与中国商业文化与管理学术会议(2011年起至今)。 |
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