카지노 주사위 게임
报告题目：Mitigating Information Asymmetry to Achieve Crowdfunding Success: Signaling and Online Communication
报告人：王念新教授/博导（江苏科技大学카지노 주사위 게임院长）
时间：2022年11月11日15 :00-17:00
会议形式：腾讯会议（110-419-495）
主持人：组织与行为카지노 주사위 게임系主任王智宁副教授
报告人介绍：
王念新，江苏科技大学카지노 주사위 게임院长，教授，博士，博士生导师。研究方向包括数字化战略、数字化转型、数字化平台、信息技术与人员管理等。在ISR、JMIS、JAIS、MIT SMR、管理카지노 주사위 게임学报等发表或者被录用论文50余篇。曾获教育部科技进步一等奖、中国造船工程学会科技进步一等奖、江苏省哲学社会카지노 주사위 게임优秀成果二等奖等。现主持国家自然基金面上项目2项、江苏高校哲学社会카지노 주사위 게임基金重大项目1项，主持完成国家自然基金面上项目、青年项目和国际合作与交流项目各1项。目前担任SSCI期刊Information Technology & People的高级编辑和SCI/SSCI期刊Internet Research的编委。现任中国系统工程学会船海系统工程专委会副主任、CNAIS常务理事、管理카지노 주사위 게임与工程学会理事、中国信息经济学会理事。
报告摘要：
This paper examines how signals and herding factor originating from multiple sources complement or substitute one another’s effects in the crowdfunding context. Drawing on Elaboration Likelihood Model, we propose that signals from campaigns (videos) and creators (experience) can mitigate information asymmetry concerns about project quality and creator credibility and that creator-originated signals offset the effect of campaign-originated signals on crowdfunding success. Further, we posit that online communication between creators and backers (backer comment and creator reply) complement or substitute the effects of campaign-originated and creator-originated signals. We collected and analyzed objective data of 9,884 crowdfunding projects from a major reward-based crowdfunding platform in China, and most of our hypotheses are verified.
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主办单位：
组织与行为카지노 주사위 게임系
工商管理一级学科
2022.11.7
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